Zomato introduces ‘pure veg mode’ and ‘pure veg fleet’

Online food delivery company Zomato has introduced 'Pure Veg Mode' and 'Pure Veg Fleet' catering to customers who exclusively follow a vegetarian diet. This initiative was announced by Zomato's founder and CEO Deepinder Goyal on the social media platform X (formerly known as Twitter) on Tuesday.

Goyal says, "To solve for their dietary preferences, we are today, launching a 'Pure Veg Mode' along with a 'Pure Veg Fleet' on Zomato, for customers who have a 100 percent vegetarian dietary preference." He mentioned that this service was launched in response to feedback from vegetarians across the country.

Highlighting India's significant vegetarian population, Goyal says, "India has the largest percentage of vegetarians in the world, and one of the most important feedback we've gotten from them is that they are very particular about how their food is cooked, and how their food is handled."

Under the 'Pure Veg Mode,' restaurants exclusively offering vegetarian cuisine will be listed, excluding any establishments serving non-vegetarian dishes. Goyal clarified on X that this new service doesn't favour or discriminate based on religious or political preferences.

Goyal also shared plans to introduce more specialised fleets to meet specific customer needs. For instance, a dedicated cake delivery fleet equipped with hydraulic balancers to ensure cake safety during transit is set to launch in the coming weeks.

"In the future, we plan to add more specialised fleets for special customer needs. For example, there's a special cake delivery fleet coming up with hydraulic balancers which prevent your cake from getting smudged during delivery," says Goyal.

“Our dedicated Pure Veg Fleet will only serve orders from these pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet,” he adds in another post via X.

Recently, the founder of Zomato, stated that Blinkit, the quick-commerce service, will surpass its parent food delivery business within a year.

During a fireside chat with Info Edge founder Sanjeev Bikhchandani, at the Startup Mahakumbh event at Bharat Mandapam in Delhi, Goyal said, “It is all about how do we disrupt our own businesses. For instance, right now we have a business plan competition going on within the company, which will focus on offering funds to a small team, which will come up with a plan to disrupt the businesses that we are in right now. That could lead to Zomato version 5 or Blinkit version 2. Blinkit is a part of Zomato version 4, and in one year’s time, Blinkit would be bigger than Zomato.”