ADVERTISEMENT
Melania Trump, now the First Lady and wife of President-elect Donald Trump, has sent shockwaves through the cryptocurrency world with the launch of her own memecoin, $MELANIA, today.
This comes just days after Donald Trump unveiled his own memecoin, Trump Coin, which skyrocketed by nearly 300% on cryptocurrency exchanges. However, $MELANIA’s debut has shaken Trump Coin’s meteoric rise. Following the launch, Trump Coin’s value nosedived by 50%, while $MELANIA surged to a market cap of $1.74 billion, according to CoinMarketCap.
August 2025
As India continues to be the world’s fastest-growing major economy, Fortune India presents its special issue on the nation’s Top 100 Billionaires. Curated in partnership with Waterfield Advisors, this year’s list reflects a slight decline in the number of dollar billionaires—from 185 to 182—even as the entry threshold for the Top 100 rose to ₹24,283 crore, up from ₹22,739 crore last year. From stalwarts like Mukesh Ambani, Gautam Adani, and the Mistry family, who continue to lead the list, to major gainers such as Sunil Mittal and Kumar Mangalam Birla, the issue goes beyond the numbers to explore the resilience, ambition, and strategic foresight that define India’s wealth creators. Read their compelling stories in the latest issue of Fortune India. On stands now.
Melania announced the launch on her X account, saying, "The Official Melania Meme is live! You can buy $MELANIA now."
Trump Coin briefly dipped to $39 early this morning before recovering to $59.56, while $MELANIA spiked to $11.23, marking an astronomical 8,694.61% rise in value. Initially, the coin had jumped by 2,160.31% within hours of its release.
The cryptocurrency market has been on a high since Donald Trump’s crypto-friendly moves, including his decision to appoint a pro-crypto advocate to lead the Securities and Exchange Commission (SEC). Bitcoin, the world’s largest cryptocurrency, breached the $100,000 mark for the first time on December 5 last year and remains strong, currently trading above $100,000 just hours ahead of Trump’s inauguration.
The Trumps’ bold moves in the crypto space have electrified markets, cementing their influence beyond politics.
Fortune India is now on WhatsApp! Get the latest updates from the world of business and economy delivered straight to your phone. Subscribe now.