RPSG Group’s personal care brand Naturali rolls out Bond Repair hair care range

Naturali, the nature-inspired personal care brand backed by science from Guiltfree Industries—the FMCG arm of the RP-Sanjiv Goenka Group—today announced the launch of its Bond Repair Range, a professional hair care range.

“It is a professional hair care range consisting of a shampoo, conditioner, and hair serum. The range is powered by TeraBond, a patented technology from the U.S., together with targeted bioactives,” Guiltfree Industries said in a release today.

For the company, it wasn't just the launch of a new range, but a "reflection of where Naturali is headed," said Urvashi Bhura, Vice President (Strategy and M&A), Naturali. "Younger consumers are investing more in self-care, but they're also making more informed choices. The Bond Repair Range was created with exactly that mindset: built on science, designed for performance, and made accessible for everyday use," she added.

The company said the range is the result of four years of research and is formulated specifically for excessively damaged, chemically treated, and bleached hair. According to the release, the launch was revealed on Instagram live in partnership with iDiva, in a session that connected Naturali's R&D and Brand teams across Mumbai and Kolkata with content creators Nauheed Cyrusi and Sirin Hazari.

"At Naturali, we've always believed that great products begin with listening to what people truly need. Given the challenge at hand, our experts spent four years creating the Bond Repair Range, bringing advanced TeraBond Technology and natural ingredients together,” said Anirrban Mukherjii, Business Head (Personal Care), Naturali.

The Bond Repair Range is powered by TeraBond, a patented technology from the US, combined with a set of targeted bioactives like chia seeds, moringa, and bamboo extracts that "work together to repair and strengthen hair from the inside out,” the company said in the release.

The Naturali Bond Repair Shampoo and Conditioner are priced at ₹549 each, and the Hair Serum at ₹699. The range is available now on naturali.co.in and Amazon, the release said.

“Used together, the Bond Repair shampoo, conditioner and serum are proven to repair two years of hair damage, reduce breakage, increase hair strength & shine, and improve frizz and manageability, making the range especially suited to overly damaged, chemically treated, and bleached hair,” it added.