From Coldplay to Guns N’ Roses, India’s concert economy has hit a high note; can it sustain the rhythm?

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This story belongs to the issue:
June 2025
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This story belongs to the Fortune India Magazine June 2025 issue.

Is India ready to take centre stage and host billion-dollar concerts across the country? The answers are live — tune in!

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From Coldplay to Guns N’ Roses, India’s concert economy has hit a high note; can it sustain the rhythm?
The twin Coldplay concerts in January at the Narendra Modi Stadium in Ahmedabad are said to have generated an economic impact worth ₹641 crore. 

FOOD? CHECK. Washroom visit? Check. Blue wristband? Check. On a balmy Saturday evening in Gurugram, Abhijeet is all set to groove to Shape of You. His desire to listen to Ed Sheeran live began when he memorised the song in Class 12. On February 15, Abhijeet was in the crowd of 25,000 who swayed in rhythm at Leisure Valley Park.

He is among the millions for whom the concert economy is taking shape in India where the live entertainment economy has surpassed ₹12,000 crore and is set to hit a CAGR of 19% in the next three years. Concerts currently comprise only 1% of this market, but their growth rate outpaces the industry.