“It takes a village to raise a company,” says OYO founder Ritesh Agarwal. Once all about hypergrowth, unrestrained expansion, and heady valuations, OYO now centres its strategy around premiumisation, global expansion, and building for India but scaling globally. Its premium brands—Townhouse, Sunday, and Belvilla—reflect this strategic shift. India accounts for only 30% of its revenue; the remaining comes from overseas properties.