India’s Best CEOs 2025: How Varun Jaipuria is Building a Sustainable Future for Varun Beverages

ZIPPING DOWN THE BROAD, tree-lined avenues of Lutyens’ Delhi — shaded by sacred fig, banyan, and jamun trees — it’s easy to mistake Jaipuria House on the A.P.J. Abdul Kalam Road for just another government bungalow, the kind allotted to ministers or senior bureaucrats. But the modest gates open to a driveway leading to a lush lawn where stone-sculpted busts of Gautam Buddha and other artefacts play hide and seek among trees. Alongside the lawn is the stately residence and a glass house of the Jaipuria family, promoters of Varun Beverages Ltd, one of PepsiCo’s largest global franchisees outside the U.S., having revenues to the tune of ₹20,008 crore.

As you walk into the bungalow’s living room, you’re greeted by a more eclectic collection of artefacts inspired by African and Southeast Asian art, and awe-inspiring paintings adorned wall to wall. Varun Jaipuria, promoter, executive vice chairman and whole-time director of Varun Beverages, tells Fortune India with a smile that while sketching, cooking, and sports are among his personal hobbies, art is a shared passion that runs deep in the family. “Art is a good investment, too,” he quips