Dipali Goenka

About

Every fifth towel that is sold in the U.S. and the U.K. is manufactured by Welspun Living. The ₹10,000-crore bath, bedding, and home furnishings manufacturer, which works with top notch retailers across 50 countries, under the leadership of MD & CEO Dipali Goenka, is now donning the hat of being a service provider to its customers. “Manufacturing is one aspect but moving into becoming a service partner is where we are headed to. In this dynamic world order, which is disruptive, retailers need a stable supply chain and that is what we are providing.” Welspun Living recently launched a 360° supply chain analytics app through which it helps its customers with inventory management. “We can see the store inventory and give them help in terms of analytics; we can also do segmentation analysis. We also tell them about the future of the cotton supply chain,” she explains. The company has also set up local offices in countries, including Japan or tied up with partners in Australia and New Zealand to offer in-person support to customers. Welspun Living has also set up a pillow manufacturing facility at Ohio. “Pillow is a greenfield project. We wanted to set up a new plant there because we wanted to give the efficiencies of scale. We will now become the sleep solutions partner for our customers. We will also be doing utility and white bedding.” In India, Goenka is scaling up her consumer-facing presence with brands such as Welspun and Spaces (which is a premium brand). The ambition here is also to be the preferred towel of every fifth Indian. Goenka’s ambition is to touch the ₹15,000-crore revenue mark by 2027-28.