Monika Shergill
Vice President, Content, Netflix IndiaAbout
Monika Shergill begs to differ with those who call Netflix India premium. “We are an aspirational streaming service, not premium,” she says. “We make premium soaps and movies, and stream the biggest cinemas (RRR, Dhurandhar). We’ll remain the home of the big and the bold. We are also home to relatables such as The Great Indian Kapil Show, Single Papa, and The Ba***ds of Bollywood.” The mantra is to programme for the broadest audiences, without compromising on quality. While the first season of Sacred Games was made for `40 crore, the second season came at around `100 crore. “We have not left that big cinematic benchmark that Sacred Games or Delhi Crime established.” Shergill’s brief to her team is to scout for stories that India would watch. “We’re a storytelling company. We can’t wait for people to bring us the best stories. We have to be proactive, and we have to cold call.” Netflix is surely reaping the benefits. In 2025, Netflix India reported a revenue of ₹3,842 crore, according to Tracxn. In a loss-making business, its profit surged 63% to ₹85 crore. Nearly 20-22 million of Netflix’s 325 million global subscribers were from India, its highest growth market worldwide after the U.S.
