Broken screens are forcing Indians to replace smartphones sooner than planned, Corning survey finds

A survey by Corning Incorporated showcased findings from a new Indian consumer study showing that more than 50% of Indian smartphone users say broken glass caused them to buy a new phone earlier than planned.

As per the study, out of 1,509 smartphone users across India surveyed, 53% reported dropping their device in the past year, and nearly nine in ten users or 87%, also said they had dropped their smartphone at least once in the past year. In contrast, 56% admitted they worry about accidental drops because of concerns over screen durability.

Indian consumers are increasingly prioritising durability, long-term reliability, and display performance, as daily usage, everyday drops, wear and tear, and repair costs are informing consumer decision-making across price and usage segments.

The study also noted that users are including the impact of device damage. When a drop results in cover glass breakage, one in five consumers’ phones required professional repair or replacement, and nearly half of the consumers reported spending more than ₹2,000 on repairs.

Many consumers also reported stress, disruption, and anxiety linked to broken smartphone glass, reasoning that durability is increasingly tied to satisfaction and brand trust. Specifically, the study revealed that 61% of Indian consumers said durability claims influenced their smartphone purchase decisions. Among the most valued durability features are drop protection (52%), scratch resistance (48%) and equal front and back protection (52%).

Nearly six in ten users (58%) said display clarity is a top priority, reflecting the growing role of smartphones in work, entertainment, and everyday communication. Additionally, 53% prioritised camera lens durability, highlighting that as cameras become one of the most advanced and valued features on a smartphone, damage to the lens can significantly impact usability and overall device performance.

As smartphone usage intensifies, consumers are showing a willingness to invest in better materials. 74% of respondents said they are willing to pay more for enhanced cover-material features, such as advanced durability and improved optical performance.

“As smartphones become even more vital to how people work, communicate, and entertain themselves, durability is no longer a secondary specification. It’s central to the overall device experience,” said Andrew Beck, Vice President and General Manager, Corning Gorilla Glass. “As smartphones are used longer, more extensively, and in more demanding environments by consumers, this study reinforces the value of pairing premium design and functionality with proven durability. Consumers don’t have to sacrifice how their devices look, feel, or perform over time,” Beck added.

The findings are based on a sample that included a balanced gender split and representation across age groups, regions, smartphone operating systems, device segments, and user profiles, including camera-centric users, gamers, power users, basic users, and professionals.