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LIGHTS, CAMERA, DOUBLE CLICK. Enter Adobe Story, a cloud-based collaborative software application that helps integrate characters, locations, scene descriptions, and dialogue with production and post-production workflows. The beta version, free to try for a year, is already redefining work behind the scenes at film production units in the U.S. and the U.K. as well as television production houses in India.
Apart from efficiently managing video production, it allows scriptwriters to work on scenes from any data-enabled device, and even share their work with the team. The final script, which contains metadata for future searches, can also be imported to other digital imaging tools in Adobe Creative Suite 5, for on-location integration with videos. The editors no longer need to wade through terabytes of footage to match scenes with the screenplay.
September 2025
2025 is shaping up to be the year of electric car sales. In a first, India’s electric vehicles (EV) industry crossed the sales milestone of 100,000 units in FY25, fuelled by a slew of launches by major players, including Tata Motors, M&M, Ashok Leyland, JSW MG Motor, Hyundai, BMW, and Mercedes-Benz. The issue also looks at the challenges ahead for Tata Sons chairman N. Chandrasekaran in his third term, and India’s possible responses to U.S. president Donald Trump’s 50% tariff on Indian goods. Read these compelling stories in the latest issue of Fortune India.
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