HP leads in Q1 2025 with 29.1% share as India's PC market grows 8.1% 

Tech major HP Inc. led the India PC market, comprising desktops, notebooks, and workstations, with a 29.1% share in Q1 2025 as it topped the charts in both the consumer and commercial segments. In the commercial segment, HP held a share of 32.7%, driven by strong demand from enterprises, which witnessed a staggering 60.6% YoY growth. HP, however, focused on correcting some piled-up inventory in the consumer segment, thereby witnessing a 1.4% YoY decline, according to the latest data shared by the International Data Corporation (IDC).

Chinese PC maker Lenovo stood second with 18.9% share in Q1 2025, growing across both the consumer and commercial segments by 36.4% and 33.8% YoY, respectively. "While robust demand from enterprises and SMB were key drivers for its strong performance in the commercial segment, continued push on both retail and e-tail channels helped its consumer segment performance."

Dell Technologies stood at third, with a 15.6% share in Q1 2025 as it continued to hold the second position in the commercial segment, with a 22% share on the back of a good showing in the enterprise segment. However, it focused on correcting its channel inventory in the consumer segment, which led to lower shipments, thereby dropping to sixth position behind Apple.

Acer Group held the fourth position with 15.4% market share and witnessed a 7.6% YoY growth in Q1 2025, with a strong e-tailer push and increasing offline presence. Acer witnessed 95.5% YoY growth in the consumer segment. The company, however, witnessed a 21.1% YoY decline in commercial segment primarily due to decline in government and education orders.

Asus was fifth, with 6% share and a YoY growth of 8.6%. The company started the quarter on a relatively low inventory level, which helped it to ship a bigger volume of PCs. "The vendor is slowly increasing its focus on commercial segment where it witnessed 41.1% YoY growth though the base is small.

Navkendar Singh, Associate Vice President, Devices Research, IDC India, South Asia & ANZ, said while enterprise orders continue to grow and drive commercial segment purchases, the Indian IT/ITES sector has remained relatively subdued so far, reflecting a cautious approach and a focus on optimising existing IT investments. "Continued demand for gaming notebooks has triggered growth in the consumer segment. With AI-powered capabilities becoming integral to business operations, organisations have started adopting AI PCs to enhance productivity, security, and automation, which is expected to grow further in the coming quarters.”

India’s traditional PC market grew 8.1% year-over-year (YoY) in Q1 25, with 3.3 million units shipped. While Notebooks grew 13.8% YoY; Workstations grew by 30.4% YoY. The desktop category declined by 2.4% YoY.  Premium notebook shipments (>$1,000) also grew by 8% YoY in 1Q2025, and AI notebooks continue to be measured despite witnessing an impressive 185.1% YoY growth due to a lower base.

The overall consumer segment grew by 8.9% YoY in Q1 2025, driven by Republic Day sales and heavy shipment push in March across channels. E-tail channel continued its upward trajectory growing at 21.9% YoY in Q1 2025. The commercial segment grew 7.5% YoY with increased demand for commercial notebooks, primarily from enterprises. The commercial desktop category, however, declined 2.5% due to 27.4% YoY decline in the government segment.

“The consumer PC market had one more upbeat quarter driven by e-tail channel and focused offline expansion,” said Bharath Shenoy, research manager, IDC India & South Asia. “PC vendors are ensuring greater accessibility for customers across India by strengthening their offline presence with new brand stores, increasing LFR (large format retail)presence, and offering attractive discounts and cashback deals online. While strong shipments indicate positive market momentum, the resulting increase in channel inventory poses a challenge in the near future.”