I’m over the moon excited about India, says Apple CEO Tim Cook

With double-digit growth across nearly every emerging market, including India, Apple CEO Tim Cook said the company continues to see huge opportunity in the country and remains focused on expanding its presence there. Speaking during the company’s second-quarter earnings call, Cook said that India is the world’s second-largest smartphone market and the third-largest PC market, offering substantial room for Apple to grow its market share. 

“There are a lot of people moving into the middle class, and we have some great products for them, both currently and coming. In most of our categories—from iPhone to Mac to iPad to Watch—over half of customers are new to that product there. It speaks very well to growing the install base. Net, I am over the moon excited about India,” Cook said during the earnings call.   

Apple reported revenue of $111 billion

For the second quarter ended March 2026, Apple reported revenue of $111 billion, up 17% year-on-year, with iPhone revenue rising 22% YoY to a record March-quarter high. The company’s services business also posted an all-time revenue record, growing 16% YoY. As Apple completes 50 years, the company also opened its sixth store in India earlier this February in Mumbai. “It has been wonderful to see how we have continued to grow in India in recent years, part of our larger efforts to connect with even more customers in emerging markets all over the world” he said.   

As both, iPhones, largely driven by iPhone 17 family and Macs, saw double-digit growth in the region, “Many of these customers are in our emerging markets, where we grew iPad revenue by double digits, including in India, Mexico, and Thailand,” Cook said while acknowledging the supply constraints.  

With John Ternus set to take over as the next CEO in September this year, Cook said that he will be working closely with Ternus for a smooth transition. His advice to the incoming CEO is to never lose sight of the company’s North Star. “We are about making the best products in the world that really enrich other people’s lives. If you keep focusing on that and make your decisions around that, it will produce a great business, and we will be able to build more products and do it all over again”.