Free shipping no attraction for Amazon Prime customers; guess what is...
Amazon Prime India has been at the forefront of a lot of innovations that have been replicated in other emerging market, says Jamil Ghani, Vice-President, Amazon Prime.
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Family entertainment, regional content: OTT players craft strategy for 2022
Focus on regional Originals as Netflix, Disney+Hotstar, Amazon Prime, ZEE5, AltBalaji and Viacom 18 eye consumers in Tier-II cities and beyond to power their next phase of growth.
Is a telecom battle brewing over OTT platforms?
With content play becoming the sole differentiator, the fight is being played out at the OTT outpost.
Multiplexes v producers: A battle without a winner
The decision of some producers to release their movies directly on OTT has riled multiplexes, but this is a fight no one can win. In the end, it’s about economic compulsions.
‘All day’ is the new prime time: MX Player
Karan Bedi, CEO, MX Player about rising traffic on over-the-top platforms amid lockdown blues.
OTT prospects bright amid Covid-19 blues
As the coronavirus forces people to remain homebound, video streaming services may see greater adoption for want of other recreation.
Amazon is priming for a win
Streaming giant Amazon Prime Video has commissioned 20 new series globally; seven are from India. Amazon India head Gaurav Gandhi believes now is the best time—both for viewers and creators.
DTH industry: Requiem or rebirth?
To avoid becoming a nostalgic footnote in the ever-changing media and entertainment saga, direct-to-home players are seeking new relevance in the age of digital and personal content consumption.
Subscription as a service: The Netflix playbook
Netflix’s story of pivoting from a DVD-by-mail service to a subscription model for the service, then to streaming over the Internet, and now to a full-fledged TV network played out in just a decade.
Why India is a key market for Skullcandy
Demand for quality audio accessories will increase along with smartphone sales and consumption of content on streaming apps like Netflix, says Brand Eyes, Skullcandy’s official distributor in India.
