Marketer’s Digital Dilemma
The million-dollar question before marketers is whether they are allocating the right investment on various platforms in the absence of a uniform measurement tool.
analytics
March 2022
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December 2015
October 2014
Gearing up for the modern workplace
Eight steps that HR can take to keep pace with the future of work.
Seven strategy questions every leader must ask
The success of a business rests on a reliable strategic roadmap.
Betting big on digital
To build a differentiating model in a commoditised $167 billion Indian IT outsourcing industry, companies are ramping up their digital capabilities through niche acquisitions
HCL to buy IBM software products for $1.8 bln
HCL and IBM have an ongoing IP partnership for five of these products.
How SAS’s analytics can help weed out graft
SAS’s analytics software can scan copious amounts of data to tip off organisations on graft and inefficiency. Just why many government agencies are going for it.
The number unlocking the numbers
Aadhaar, the unique identification numbers, has the potential to create opportunities that will push economic growth.
Is Xerox your new doc?
The printing giant is running its labs overtime to help you find your own cure.
Can Shoppers Stop be cool again?
The country’s oldest department store chain turns 25 next year, but it may not be a birthday to remember unless it can catch up with the new world.
Tech's trust imperative
Why evernote hates talk of owning users.
