New ways of selling luxury cars
Premium manufacturers are tapping new buyers with a cocktail of events, digital channels and innovative new experiences.
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March 2023
November 2022
January 2021
December 2020
October 2018
Audi A8L first drive review: a subtle yet suave C-suite chariot
The A8L may not be an obvious pick in a segment which has the S-Class or the 7 Series— which, unlike the Ingolstadt-based carmaker, are often the subjects of tall claims made by their makers.
Petrolheads ahoy! Here’s to a new set of wheels
India was never a market for luxury cars. Not anymore. Now affluence is fuelling the demand for these gorgeous machines. Here's a list of five such supercars to watch out for.
Changing the tyres of your luxury car just got tougher
DGFT, in a bid to promote domestic manufacturing, has put tyres under the restricted category. That has meant that an importer now requires a license for imports. The replacement market has been hit.
Mercedes-Benz India: In the fast lane
Mercedes-Benz India has built a huge lead as the no. 1 luxury car company in India. Can it stay ahead in the race as its biggest competitors, BMW and Audi, step up their game?
