Can we instill trust in the ratings industry?
The controversy surrounding target rating points (TRPs) brings to the forefront the age-old question about how India’s ratings agencies need a new trust mechanism in order to be taken seriously.
barc
December 2020
March 2020
Covid-19: TV viewership rises, ads decline
Families staying at home are watching more TV, but the economic impact of the lockdown is hampering ad revenues for the broadcast industry.
