IPL: Bigger bang for the big bucks
Now in its twelfth season, the Indian Premier League is still going strong. Exciting matches keep viewers hooked; brands are happy with the reach they get. And Star India is making the most of it.
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May 2019
July 2018
August 2017
International cricket is a big deal
Broadcaster Star India has valued it higher than IPL.
IPL media rights: Crucial SC verdict tomorrow
The Supreme Court will decide how IPL’s media rights should be given. If it favours e-auctions, BCCI will lose out on random high bids while media firms can expect a more sedate fight.
