The gold standard of branding
Step into the world of excellence with the 2nd Edition of Brand of the Year 2023, where the unparalleled success stories of brands making a difference came to the fore
brand building
July 2023
August 2022
May 2020
March 2020
July 2019
June 2019
October 2018
Coca-Cola India's defences against rise of regional brands
The pandemic has seen consumers opting for trusted legacy brands, says Sanket Ray of The Coca-Cola Company, adding that the company’s core strength is its brands.
Winning consumer trust in the post Covid-19 world
More compassionate brands will find favour amongst consumers in the longer term.
The brand manager’s refresher guide for the next decade
Today, consumers are pushing brands to not only deliver on promise, but also create meaningful experiences and change the way they live.
Millennials, middle class & rural buyers to boost consumption
Bain and Co. partner says the middle- and lower-income group households will form a majority of the buying population in the next 12 years.
Nurturing a brand: Lessons from motherhood
Whether it’s kids or brands, they need time, attention, and nurturing.
Indians trust Dell, Jeep, and LIC the most
LIC is the first and the only Indian company to feature among the top-seven in the Brand Trust Report by research firm TRA.
Brand building 101: Empowering your employees to become brand advocates
Word-of-mouth publicity from employees is being leveraged by companies across the world to raise their business profile.
