Chai Point is remaking its brand. Reason: Covid-19
When Covid-19 disrupted the expansion of India’s leading tea cafe chain, it rejigged its business model. The chain, which looks up to Starbucks for inspiration, is now ready for post-pandemic life.
When Covid-19 disrupted the expansion of India’s leading tea cafe chain, it rejigged its business model. The chain, which looks up to Starbucks for inspiration, is now ready for post-pandemic life.
