![Chai Point is remaking its brand. Reason: Covid-19](https://images.assettype.com/fortuneindia%2F2021-06%2Fdcf00997-1653-4b70-bda0-051156008cd3%2FAmuleek_Singh_CEO___Co_founder_CHai_Point_1.jpg?w=300&q=95)
Chai Point is remaking its brand. Reason: Covid-19
When Covid-19 disrupted the expansion of India’s leading tea cafe chain, it rejigged its business model. The chain, which looks up to Starbucks for inspiration, is now ready for post-pandemic life.
When Covid-19 disrupted the expansion of India’s leading tea cafe chain, it rejigged its business model. The chain, which looks up to Starbucks for inspiration, is now ready for post-pandemic life.