![IPL brand value surges 19% to $6.3 billion: Report](https://images.assettype.com/fortuneindia%2F2018-06%2F847a9f27-180a-440b-b865-d0a09daf1711%2Fbcci.jpg?rect=0,20,641,321&w=300&q=95)
IPL brand value surges 19% to $6.3 billion
Broadcasting rights deal with Star India, rise of over-the-top content consumption, and rising social media influence helped improve IPL’s brand value, a report by Duff & Phelps says.
Broadcasting rights deal with Star India, rise of over-the-top content consumption, and rising social media influence helped improve IPL’s brand value, a report by Duff & Phelps says.