"The unit economics of food brands doesn't work in the D2C space"
Marico MD & CEO Saugata Gupta says that barring Licious, most digital foods brands have had to explore brick-and-mortar.
d2c brand strategy
March 2022
FMCG majors need high velocity innovation in D2C: Marico
Saugata Gupta, MD & CEO, Marico, believes that though D2C brands are a must-have, they need to be looked at through a totally different lens.
