‘We have become the entertainment avenue of choice for young Indians’
Anirudh Pandita, founder, Pocket Aces, spoke to Fortune India about being on the 40 Under 40 list, and on what he considers is the biggest achievement of the company.
digital content
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Why InMobi’s new service is worth more than a glance
Six months ago, InMobi launched its lock screen content service Glance with an eye on rising content consumption through mobiles in India. Turns out it was a good call.
Hotstar’s mantra: Good storytelling and innovation
The OTT player, which launched Hotstar Specials on Monday, says it will focus on good content and tech innovations to tackle competition.
How to sell to digital desi divas
If you’re a marketer trying to reach Indian women this is the time to put in place a digital plan with a medium- to long-term horizon.
Viu is betting big on regional content
Sees only four to five OTT players remaining in India after consolidation.
Why Facebook is ‘feeling optimistic’
The social networking platform will hope that the Star India executive will help Facebook become more Indian and drive business growth from new avenues like video content.
Content is king; content is money
In the last two decades, household expenditure on telecom has increased five times. With Internet broadband you can expect the same to happen to video entertainment. Mukesh Ambani knows that.
Digital leads M&E growth in India
Digital media grew 29.4%, in 2017, the fastest among other media like film, TV, and print, says new report
Airtel inks digital content deal with Hotstar
Airtel is adding to its free digital content kitty with the new deal with Hotstar.
