‘For CNN, the focus is on mobile and India’s youth’
Brett McKeehan, director of Asia at CNN Digital Worldwide, says India is one of the world’s most diverse countries, yet rising digital consumption is a common theme throughout.
digital content
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September 2019
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November 2018
October 2018
‘All day’ is the new prime time: MX Player
Karan Bedi, CEO, MX Player about rising traffic on over-the-top platforms amid lockdown blues.
Digital ad spend set to grow 27% in 2020: DAN report
Digital ad spend, which grew 26% in 2019 to reach ₹13,683 crore, will touch ₹17,377 crore by the end of this year, says the report.
DTH industry: Requiem or rebirth?
To avoid becoming a nostalgic footnote in the ever-changing media and entertainment saga, direct-to-home players are seeking new relevance in the age of digital and personal content consumption.
Powering the Jio pipe
Editor’s letter from the October 2019 edition.
‘We have become the entertainment avenue of choice for young Indians’
Anirudh Pandita, founder, Pocket Aces, spoke to Fortune India about being on the 40 Under 40 list, and on what he considers is the biggest achievement of the company.
Why InMobi’s new service is worth more than a glance
Six months ago, InMobi launched its lock screen content service Glance with an eye on rising content consumption through mobiles in India. Turns out it was a good call.
Hotstar’s mantra: Good storytelling and innovation
The OTT player, which launched Hotstar Specials on Monday, says it will focus on good content and tech innovations to tackle competition.
How to sell to digital desi divas
If you’re a marketer trying to reach Indian women this is the time to put in place a digital plan with a medium- to long-term horizon.
Viu is betting big on regional content
Sees only four to five OTT players remaining in India after consolidation.
