OTT platforms in caution mode after 30-40% crash in ad revenues
Almost all the platforms are especially careful about content acquisition, which is close to 80% of their overall costs
digital content
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Sony-ZEE need a digital strategy before it's too late
ZEE5 and SonyLiv are at the bottom of the viewership chart with a share of 9% and 4% respectively—while Amazon and Netflix each have a 20% share, and Disney+Hotstar has a 17.5% share
"The biggest turning point in my career is my current role at Netflix": Shergill
Shergill says that a key part of her journey at Netflix in the past two years has been to make her global team understand the value of stories from India.
“Kept growing the core business”
“Always focus on core elements such as users, engagement, technology and monetisation. Let the metrics and outcomes speak for themselves, recognition and valuation will follow.”
With 150 mln Indian users, Glance eyes U.S., LatAm
Backed by Google, the Indian consumer internet platform already has a presence in Southeast Asia and is planning a foray into the U.S. and Latin America in the coming quarters.
Unicorn Glance taps growing appetite for live content
From entertainment with Bollywood biggies and influencers, watch parties with cricketers, Glance is aiming to create a live ecosystem on the lock screen of smartphones with its latest offering.
How Digital India can become a success story
The pandemic has brought to the fore the importance of digital infrastructure. For the Digital India programme to succeed, this focus on infrastructure is a must.
‘For CNN, the focus is on mobile and India’s youth’
Brett McKeehan, director of Asia at CNN Digital Worldwide, says India is one of the world’s most diverse countries, yet rising digital consumption is a common theme throughout.
‘All day’ is the new prime time: MX Player
Karan Bedi, CEO, MX Player about rising traffic on over-the-top platforms amid lockdown blues.
Digital ad spend set to grow 27% in 2020: DAN report
Digital ad spend, which grew 26% in 2019 to reach ₹13,683 crore, will touch ₹17,377 crore by the end of this year, says the report.
