What sells in Lucknow doesn’t sell in Kanpur
For B2C firms to succeed, they need to learn two key lessons: the market has become hyperlocal. And instead of mega-influencers, it is the nano-influencers who are beginning to matter.
future of consumption
March 2021
August 2019
July 2019
Every business problem has a tech solution
At the Fortune India Next 500 Summit-West, a panel discussion titled “Technology—Disruptor or Catalyst” explored the impact of tech on businesses and what lay ahead for them.
Millennials, middle class & rural buyers to boost consumption
Bain and Co. partner says the middle- and lower-income group households will form a majority of the buying population in the next 12 years.
