What sells in Lucknow doesn’t sell in Kanpur
For B2C firms to succeed, they need to learn two key lessons: the market has become hyperlocal. And instead of mega-influencers, it is the nano-influencers who are beginning to matter.
hyperlocal delivery
March 2021
October 2019
Swiggy, Dunzo spice up hyperlocal space
After seeing several shutdowns a few years ago, the hyperlocal space is abuzz with activity once again with players such as Swiggy and Dunzo expanding their roster of services as funding pours in.
Dunzo raises $45 million from Google and others
The startup plans to utilise the funds to expand its hyperlocal delivery service across the country.
