What does Viacom18's BCCI win mean?
This feat makes the Indian board richer by ₹5,963 crore and gives Viacom18 the right for 88 matches.
ipl media rights
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Reliance-backed Viacom 18 bags IPL Women's media rights for ₹951 cr
With this, the company has committed ₹951 crore between 2023 and 2027. For each match of total 22 IPL matches every year, Viacom18 will pay ₹7.09 for the next five years.
We wanted digital rights; we will deliver superior experience: Viacom18
Synergies with Jio will be leveraged to deliver a product and user experience which will be far superior to linear broadcast, exclaims Viacom18 CEO Jyoti Deshpande.
How will Viacom-18, Disney-Star justify their IPL spends?
It’s unlikely that digital will have more takers than television, say industry experts.
IPL media rights: BCCI raises ₹48,390 cr; digital overtakes TV
DisneyStar retains TV rights for Indian subcontinent for ₹23,575 cr, while digital rights go to Viacom 18, a JV between Network18 and Paramount Global, for ₹23,758 cr.
