We wanted digital rights; we will deliver superior experience: Viacom18
Synergies with Jio will be leveraged to deliver a product and user experience which will be far superior to linear broadcast, exclaims Viacom18 CEO Jyoti Deshpande.
ipl media rights auction 2023
August 2022
June 2022
How will Viacom-18, Disney-Star justify their IPL spends?
It’s unlikely that digital will have more takers than television, say industry experts.
