![Loyalty to any brand is diminishing: Mercedes-Benz](https://images.assettype.com/fortuneindia%2F2023-03%2F839670dd-4371-460d-b0ce-07601e4e3f82%2FMercedes.jpeg?w=300&q=95)
Loyalty to any brand is diminishing: Mercedes-Benz
Fortune India caught up with Matthias Luehrs, Head of Region Overseas Mercedes-Benz cars who oversees sales and marketing for several countries for the global luxury car-maker during his Mumbai visit.