Why OTTs such as MX Player and Netflix are batting for AVOD models
India’s AVOD market size, according to Deloitte’s TMT (Technology, Media, and Telecommunications) Predictions 2022 report, is expected to reach $2.4 billion in 2026.
mx player
September 2022
February 2021
March 2020
Netflix and its battle for India
In the five years that Netflix has been in India, it has grown exponentially. But with its premium pricing, and increased competition, the streaming giant will have to work harder to steal the show.
‘All day’ is the new prime time: MX Player
Karan Bedi, CEO, MX Player about rising traffic on over-the-top platforms amid lockdown blues.
