The company draws over 86% of its orders from outside the metro cities, with more than 72% of the orders flowing from buyers living in smaller cities and towns.
ONDC was launched in line with the government's start-up India initiative on December 30, 2021, to curb the presence of digital monopolies in the domestic ecommerce market.
Will getting on to the ONDC network mean disintegration of the traditional supply chain mechanisms? Will it come at the expense of marketplaces such as Amazon, Jio or Flipkart?
