Focus on regional Originals as Netflix, Disney+Hotstar, Amazon Prime, ZEE5, AltBalaji and Viacom 18 eye consumers in Tier-II cities and beyond to power their next phase of growth.
Karan Bedi, CEO, MX Player about rising traffic on over-the-top platforms amid lockdown blues.
The OTT player, which launched Hotstar Specials on Monday, says it will focus on good content and tech innovations to tackle competition.
Sees only four to five OTT players remaining in India after consolidation.
