![Family entertainment, regional content: OTT players craft strategy for 2022](https://images.assettype.com/fortuneindia%2F2021-12%2F353a99b4-4681-4585-9970-3e96ce35c218%2FOTT_pic.jpg?w=300&q=95)
Family entertainment, regional content: OTT players craft strategy for 2022
Focus on regional Originals as Netflix, Disney+Hotstar, Amazon Prime, ZEE5, AltBalaji and Viacom 18 eye consumers in Tier-II cities and beyond to power their next phase of growth.