![Paytm Mall: Course correction](https://images.assettype.com/fortuneindia%2F2019-10%2F18745317-c15f-41b2-a31f-6fae3909eb28%2FIMG_1134_copy.jpg?rect=0,0,3000,1500&w=300&q=95)
Paytm Mall: Course correction
Paytm Mall, recovering from the cashback-cash burn syndrome, is hoping its hyperlocal plan will help it carve a niche in India’s e-commerce market.
Paytm Mall, recovering from the cashback-cash burn syndrome, is hoping its hyperlocal plan will help it carve a niche in India’s e-commerce market.