How Parlé Agro is doubling the fizz
Nadia Chauhan, the 33-year-old joint managing director and chief marketing officer of FMCG major Parlé Agro, on the Appy Fizz success story, the plan to double turnover by 2022, and more.
pepsico
November 2019
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July 2012
Prataap Snacks: A bigger bite
Indore-based Prataap Snacks has grown to become India’s sixth-largest packaged snack maker thanks to its smart pricing that appeals to customers.
Nestlé India bites into healthier food
A rise in lifestyle-related diseases and growing awareness is compelling “big food” companies to rework, reshape and re-imagine their strategies.
Coke's promised land
Given India’s size and demography, it may soon be one of the top five markets for Coke.
