Flavoured whiskies to cocktail mixers, Pernod Ricard sets sight on women consumers
The company will first launch ready-to-drink beverages from global portfolio and eventually manufacture under its IMFL brands too.
pernod ricard
January 2022
May 2019
August 2013
Pernod Ricard: Spreading the spirit of sharing
Pernod Ricard’s Guillaume Girard Reydet says the French firm is in the business of ensuring quality moments of ‘sharing’ a good drink. He thinks India needs more places where people can do that.
Putting his money where the brand is
Pernod Ricard Deputy CEO Alexandre Ricard on why Local Brands are as important as the global ones.
