Rise of the Indian Liquor Brands
How premium Indian alcobev brands are disrupting the market.
pernod ricard
March 2024
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The Conversation: Jean-Etienne Gourgues, Chairman and CEO, Chivas Brothers
The number of barrels of premium whisky distilled by Chivas Brothers, the €2.6 billion Scotch whisky arm of liquor major, Pernod Ricard, outnumbers the 5.5 million population of Scotland.
How Inclusive Is India Inc.?
Companies have the intent to hire people with varied sexual orientations, physical disabilities, and neuro diversities. However, only the top firms are walking the talk.
Flavoured whiskies to cocktail mixers, Pernod Ricard sets sight on women consumers
The company will first launch ready-to-drink beverages from global portfolio and eventually manufacture under its IMFL brands too.
Pernod Ricard: Spreading the spirit of sharing
Pernod Ricard’s Guillaume Girard Reydet says the French firm is in the business of ensuring quality moments of ‘sharing’ a good drink. He thinks India needs more places where people can do that.
Putting his money where the brand is
Pernod Ricard Deputy CEO Alexandre Ricard on why Local Brands are as important as the global ones.
