India’s ad market to grow fastest at 14.7% in 2023: Report
For India, digital remains a key driver, with 32% growth and 40% share of spend in expected in 2023 when it may overtake TV spend for the first time, says a report by Dentsu.
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December 2022
February 2022
January 2020
Digital ad spends to surpass TV, print in 2022
Digital advertising by the end of the year is expected to reach 45% of the overall ad spends, while TV would have a 39% share, followed by print at 12%.
Digital ad spend set to grow 27% in 2020: DAN report
Digital ad spend, which grew 26% in 2019 to reach ₹13,683 crore, will touch ₹17,377 crore by the end of this year, says the report.
