![Way to a consumer's heart? It's e-commerce](https://images.assettype.com/fortuneindia%2F2022-02%2F1729dd23-4a9e-4351-9f3a-026889f0348d%2FGettyImages_1086891678.jpg?rect=0,98,2121,1061&w=300&q=95)
Way to a consumer's heart? It's e-commerce
As consumers increasingly turn to the internet to research products before buying them, businesses now need to manage the pre-purchase consumer experience.
As consumers increasingly turn to the internet to research products before buying them, businesses now need to manage the pre-purchase consumer experience.