![How live commerce beckons video platforms](https://images.assettype.com/fortuneindia%2F2022-01%2F026cc9bd-a307-4613-8571-48d4ca05c74e%2FLive_Commerce.jpg?w=300&q=95)
How live commerce beckons video platforms
Short video players are looking to tap into live commerce that is expected to touch $2-$2.5 billion in GMV by 2025.
Short video players are looking to tap into live commerce that is expected to touch $2-$2.5 billion in GMV by 2025.
A report by Bengaluru-based consulting firm RedSeer has found that Indian players like Josh, Moj, MX Takatak, and Roposo have brought back 97% of TikTok's user base in the last one year.
Digital is the new geopolitical battleground. The digital world, for all its original promises of a connected world, is looking no different from the physical one.