Spotify: The sound of streaming
Two years after its entry into the Indian market, Spotify is among the top three players in the growing audio OTT industry. Key to its success has been its localisation and diversified offer strategy.
video streaming
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Rise of video as the de facto mode of communication
The pandemic has given a strong fillip to video as a mode of communication. And this change is unlikely to be reversed even when the pandemic is over.
Netflix and its battle for India
In the five years that Netflix has been in India, it has grown exponentially. But with its premium pricing, and increased competition, the streaming giant will have to work harder to steal the show.
Trending now: Local content on OTT platforms
Globally, as OTT grows from strength to strength, it has fuelled a demand for localised content. In 2021, this trend will define the future of OTT platforms.
‘All day’ is the new prime time: MX Player
Karan Bedi, CEO, MX Player about rising traffic on over-the-top platforms amid lockdown blues.
Digital media to overtake print by 2021: FICCI-EY
Television and print remained the top two media segments. Digital media overtook filmed entertainment to become the third-largest segment.
OTT prospects bright amid Covid-19 blues
As the coronavirus forces people to remain homebound, video streaming services may see greater adoption for want of other recreation.
Amazon is priming for a win
Streaming giant Amazon Prime Video has commissioned 20 new series globally; seven are from India. Amazon India head Gaurav Gandhi believes now is the best time—both for viewers and creators.
DTH industry: Requiem or rebirth?
To avoid becoming a nostalgic footnote in the ever-changing media and entertainment saga, direct-to-home players are seeking new relevance in the age of digital and personal content consumption.
Content consumption tripled in India: Hotstar
Smaller cities like Lucknow, Pune, and Patna consume most content, whereas Gurugram is the last city to log off.
