Zee Plex would be available as a pay-per-view service to subscribers of direct-to-home (DTH) distribution platforms such as Dish D2h, Tata Sky and Airtel Digital TV, said Atul Das, chief revenue officer–Affiliate Sales, ZEE. “We believe Zee Plex will provide another opportunity for our partners to offer a unique and pioneering service to their consumers across different languages. We very much look forward to developing this opportunity in the coming years.”

Zee Plex would also be available as a C2H service on ZEE5—ZEE’s OTT platform—globally and in India. According to the company’s release, ZEE has established strategic alliances with distribution partners in the international markets. Zee Plex would have new releases every month. The 24x7 service on distribution platforms will have screenings at different time slots throughout the day, and consumers will be able to book their shows before the movie premieres on the platform, using multiple payment options, the release said.

“Along with convenience for consumers, this new movie distribution model will enhance the overall commercial ecosystem for the film producers, enabling them to present their creative work, to a wider range of audiences on established entertainment platforms,” the release said.

Earlier this year, Amazon Prime had snapped up seven Hindi and regional films for a digital release—including Shoojit Sircar-helmed Gulabo Sitabo (starring Amitabh Bachchan and Ayushmann Khurrana)—and Netflix bought the rights to Gunjan Saxena: The Kargil Girl, featuring Janhvi Kapoor, Pankaj Tripathi, and Angad Bedi. Then, Disney+ Hotstar launched its Multiplex service on July 24 with Dil Bechara, which was late actor Sushant Singh Rajput’s last film. Since then, the platform has released Lootcase (starring Rasika Dugal and Kunal Kemmu), Khuda Haafiz (featuring Vidyut Jammwal and Shivaleeka Oberoi), and Sadak 2, which marked the return of Mahesh Bhatt as a film director after 20 years and featured his daughters Pooja and Alia, Sanjay Dutt, and Aditya Roy Kapoor.

Zee Plex

ZEE’s new ‘premiere’ play