Bollywood actor and entrepreneur Ajay Devgn has announced the launch of Prismix, an AI-driven media company specialising in generative AI storytelling, which promises to be a "game-changer" in content creation and storytelling. 

Apart from this new AI-driven media venture, the Bollywood actor, who recently was seen in Singham Again, has also been associated with other companies like NY VFXWaala and Goodbye Kansas Studios.

Prismix is an AI-powered content creation and social media management platform that streamlines and simplifies the process of content marketing for businesses. It combines advanced AI technology with social media management functionality, and offers an all-in-one solution that eliminates the need for multiple tools, saving businesses time and resources.

Devgn serves as Chairman of the company, with Danish Devgn as Co-Founder and Chief Business Officer, Vatsal Sheth as Co-Founder and Chief Executive Officer, and Sahil Nayar as Co-Founder and Chief Creative Officer. ​

The key features of Prismix are AI-powered content creation, automated scheduling, advanced analytics, and multi-platform management.

Its AI-powered content calendar capability allows users to generate 30 days of content instantly, create a full month of customised posts with just one click. It optimises content for each social network while finding the perfect posting times.

The platform provides an advanced analytics dashboard to provide clear insights on engagement, growth, and content performance across all platforms. It claims to understand competitor strategies and identify trending content in a respective industry.

The automated content management feature allows the creation of engaging posts and captions that match a brand voice and style, and allows all on social media accounts from a single dashboard.

Prismix claims to leverage sophisticated algorithms to generate personalised, industry-specific content ideas, making content creation faster, efficient, and targeted for brands. It also aims to cater to retail, e-commerce, travel, entertainment, and technology companies. Prismix claims its pricing plans cater to businesses of all sizes and industries. In terms of pricing, Prismix says its customisable pricing plans include a free plan, professional plan, business plan, and enterprise plan.