The House of Abhinandan Lodha (HoABL) has introduced a new payment model aimed at lowering entry barriers for homebuyers, as developers increasingly look to revive demand through financial innovation.

The company on Thursday launched its ‘1% Growth Investment Plan (GIP)’ for its housing project in Naigaon, near Mumbai, allowing buyers to pay a small upfront amount and stagger the bulk of payments over the construction period.

Under the structure, buyers are required to pay a nominal registration amount, followed by around 20% of the agreement value within the first month, and thereafter 1% of the property value per month until possession, with the balance payable at handover, according to details shared by the company.

Typically, buyers are required to pay a big portion upfront for under-construction properties, particularly when projects are at an advanced stage.

Push to improve affordability

The move comes as developers experiment with payment structures to address affordability concerns, especially among first-time buyers.

HoABL said the model is designed to reduce the initial financial burden and enable buyers to enter the property market with lower upfront commitments, while remaining compliant with regulatory norms.

The project, part of the company’s Growth Housing platform, offers 1 BHK units starting at ₹34.99 lakh and 2 BHK units from ₹52.99 lakh.

The company has tied up with lenders including State Bank of India, HDFC Bank and ICICI Home Finance for loan approvals under the scheme.

Buyback promise, digital sales model

As part of the offering, HoABL is also providing a one-year buyback guarantee post-possession at the original purchase price, a feature that may appeal to investors seeking liquidity assurance.

The developer is also positioning the project around a fully digital sales process, claiming that transactions can be completed end-to-end online without the need for site visits or broker-led interactions.

Adding visibility to the initiative, actor Amitabh Bachchan has been associated with the project as a “growth mentor”.

The company said its earlier phase under the Growth Housing concept had seen strong demand, with over 1,400 homes sold within weeks, supported by digital engagement and online-led sales.

Chairman Abhinandan Lodha said the new model aims to address a key gap in the market by combining accessibility with structured payment flexibility.

While the staggered payment structure may ease entry for buyers, it also shifts part of the funding risk to the developer, who receives a smaller portion of the project value upfront.