The House of Abhinandan Lodha’s (HoABL) Growth Housing has successfully allotted 1,419 homes at its debut project based on “affordable housing” in Naigaon, Western Mumbai, marking one of India’s first large-scale, fully online residential allotments. The company, led by Abhinandan Lodha, has received payments for 80% of the apartments allotted in the first phase, as per the payment schedule.

The allotment, conducted entirely online without site visits, sample flats, or a sales force, saw 80% of allottees adhere to the first-phase payment schedule through the digital-only process. The project, developed in partnership with Mittal Builders, is seen as a milestone in redefining the affordable housing category. Of the homes allotted, 51% were 1 BHKs and 49% were 2 BHKs.

“Registered customers could log in to their accounts, verify eligibility, and participate digitally. Once allotted, homebuyers received a digital allotment letter,” a statement said.

The allotment process included three stages comprising registration & KYC, online documentation, andallotment and next steps. Growth Housing has tied up with leading banks, including SBI, HDFC Bank, Axis Bank, and premier Housing Finance Companies, including Bajaj Housing Finance, ICICI Home Finance, IIFL Housing Finance, and Tata Capital Housing Finance, have completed an Advance Processing facility (APF), ensuring buyers enjoy easy home loan access. Some of these lenders also offered special discounts on Processing fees.

Abhinandan Lodha, Chairman, HoABL, says the company aims to ensure the project is delivered before time. “We hope this development and the online-only Model with no sample flats, no sales team, and effective use of AI becomes a benchmark for all our future projects.”

The company will notify those who were not issued the project, and a refund will be initiated accordingly. They will also receive guidance on future opportunities, including early waitlist access for upcoming launches.

HoABL’s Growth Housing initiative aims to set a new standard for affordable housing in India, combining transparent processes, technology-led customer experience, financial accessibility, and world-class community living.

The project, a joint development agreement with Mittal Builders, will combine Mittal’s on-ground expertise with HoABL’s digital-first approach and brand trust. The company says it is planning to launch the 2nd phase of apartments around the first week of February 2026.

Through Growth Housing, the House of Abhinandan Lodha (HoABL), one of India’s largest branded land developers, is trying to tap into “aspirational yet affordable home buyers” using 100% digital channels.

The company was the largest buyer of land in India in 2025, recording a land size of 16%, as per Trade Brains data. In less than five years, HoABL has sold about 13 million sq.ft. of developed land, using digital models, and has around 34 million sq.ft. under active development. The company’s footprint spans across Alibaug, Anjarle, Ayodhya, Vrindavan, Dapoli, Goa, Khopoli, Nagpur, and Neral in Maharashtra, with upcoming developments in Amritsar, Shimla, and Varanasi.