Hyundai Motor India enters commercial mobility segment with Prime Taxi range

/ 2 min read
Summary

The auto major has launched its dedicated taxi offerings - Prime HB (hatchback) and Prime SD (sedan).

THIS STORY FEATURES
Prime HB is priced at ₹5,99,900, while the Prime SD is priced at ₹6,89,900.
Prime HB is priced at ₹5,99,900, while the Prime SD is priced at ₹6,89,900.

Hyundai Motor India Limited (HMIL) on Tuesday announced its entry into the commercial mobility segment with the launch of its dedicated taxi offerings—Prime HB (hatchback) and Prime SD (sedan).

ADVERTISEMENT
Sign up for Fortune India's ad-free experience
Enjoy uninterrupted access to premium content and insights.

The Prime Taxi range is aimed at fleet operators and taxi entrepreneurs, combining low operating costs, reliability, and comfort. Both models are powered by a proven 1.2-litre Kappa four-cylinder engine and are available in petrol with company-fitted CNG options, the company said in a release.

“Purpose-built to address the evolving needs of fleet operators and taxi entrepreneurs, the Prime range combines Hyundai’s hallmark trust, reliability, low cost of ownership and superior comfort with strong earning potential,” the release noted.

Bookings for Prime HB and Prime SD are now open across all Hyundai dealerships in India at a booking amount of ₹5,000. The Prime HB is priced at ₹5,99,900, while the Prime SD is priced at ₹6,89,900.

The Prime range comes equipped with safety, comfort, and convenience features such as six airbags, four power windows, rear AC vents, driver seat height adjustment, speakers, and steering-mounted audio controls. Customers can also opt for accessories including a vehicle location tracking device with four panic buttons and a 9-inch infotainment system with rear camera and wireless Android Auto and Apple CarPlay.

Both models offer company-fitted CNG and speed limiting function (SLF) with a three-year warranty. Hyundai is also offering a specially designed extended warranty covering the fourth and fifth year or up to 1,80,000 km, whichever is earlier. The company said the Prime range delivers a low cost of maintenance of 47 paise per km.

Fuel efficiency for the Prime SD is rated at 28.40 km per kg, while the Prime HB delivers 27.32 km per kg.

Recommended Stories

Tarun Garg, Managing Director and CEO designate, Hyundai Motor India Limited, said the Prime range has been developed to meet the needs of commercial customers looking for high uptime, predictable maintenance, and low operating costs. He added that the offering is backed by Hyundai’s service network, extended warranty, maintenance packages, and flexible finance solutions.

“Fleet operators and taxi drivers look for vehicles that deliver maximum uptime, predictable maintenance and low operating costs, and the Hyundai Prime range has been developed precisely with these priorities in mind,” he said.

ADVERTISEMENT

“Backed by Hyundai’s extensive service network, attractive warranty, maintenance packages, low cost of ownership and flexible finance solutions, Prime HB and Prime SD will enable our commercial customers to enhance earnings while offering safe and comfortable mobility to passengers. This marks an important step in extending Hyundai’s promise of hassle-free ownership to the commercial segment as well,” he added.

Hyundai is offering flexible finance options with repayment tenures of up to 72 months. The Prime Taxi range will also be supported by Hyundai’s nationwide sales and service network, along with trained fleet care advisors at dealerships to support taxi and fleet customers, the release noted.

Fortune 500 India 2025A definitive ranking of India’s largest companies driving economic growth and industry leadership.
RANK
COMPANY NAME
REVENUE
(INR CR)
View Full List >

Explore the world of business like never before with the Fortune India app. From breaking news to in-depth features, experience it all in one place. Download Now