JioMart announces 3-day Digi Utsav sale; 5G smartphones from ₹12,499, appliances starting ₹299
Three-day online sale covering smartphones, electronics and home appliances from 28–30 June with discounts across entry-level and mid-range categories
JioMart will run a three-day promotional sale, “Digi Utsav,” from 28 to 30 June 2026, offering discounts across smartphones, electronics, home appliances and personal care devices, according to an official statement from the company.
The event comes as e-commerce platforms in India continue to rely on short-duration discount windows to drive higher transaction volumes across discretionary and semi-discretionary categories such as consumer electronics and small appliances. The sale will be hosted on JioMart’s digital platform and will cover multiple product categories, including kitchen appliances, grooming devices, home care electronics, IT peripherals and select 5G smartphones.
Appliances priced from ₹299 across entry segments
As part of the sale, JioMart has listed entry-level home and personal electronics at discounted price points. Irons will start at ₹299, kettles at ₹549, hair dryers and trimmers at ₹699, mixers at ₹1,149, vacuum cleaners at ₹1,599, air fryers at ₹2,799 and water purifiers at ₹7,499.
The pricing structure indicates a focus on mass-market affordability across low-ticket appliances, a segment that has seen steady online penetration as consumers increasingly shift routine household purchases to digital platforms.
Smartphones discounted up to ₹4,500
In the smartphone category, JioMart will offer limited-period discounts on select 5G devices from brands including Poco, Samsung and Oppo. The Poco C85x 5G, featuring an octa-core processor and 32MP dual AI camera, will be available at ₹12,499, down from ₹20,999. Samsung Galaxy F36 5G (128GB, 8GB RAM) is priced at ₹19,999 against a listed price of ₹23,999, while the Oppo K14x 5G, with a 6,500mAh battery, 45W VOOC fast charging and 50MP AI camera, will be offered at ₹14,999 against ₹19,999. The offers are valid through 30 June.
Focus on volume-led digital retail strategy
A JioMart spokesperson stated that the Digi Utsav initiative is aimed at expanding access to electronics and appliances at lower price points while streamlining the online shopping experience. The company did not disclose expected sales targets or projected order volumes for the event.
The announcement reflects a broader trend in India’s digital commerce sector, where platforms are increasingly structuring demand through time-bound discount events to drive traffic, improve conversion rates and increase participation in electronics and home appliance categories.