Autograph Collection Hotels has officially entered India with the opening of NoorMahal, Delhi NCR Karnal, Autograph Collection. The 176-room luxury property, located along the Grand Trunk Road, becomes the 19th brand under the Marriott Bonvoy umbrella in India. The launch marks a key milestone for Marriott International as it deepens its presence in India’s fast-evolving luxury hospitality landscape.

Autograph Collection Hotels, known for its portfolio of over 360 independent properties across more than 55 countries, is positioned as a brand that celebrates individuality, design, and a strong sense of place. With its India debut, Marriott is tapping into the rising demand among Indian travellers for experiential stays that combine cultural authenticity with modern luxury.

Senior Vice President, South Asia at Marriott International, Kiran Andicot, described the launch as a strategic step aligned with evolving consumer preferences. He said that the brand’s philosophy of being “Exactly Like Nothing Else” is embodied in NoorMahal, which blends India’s regal heritage with contemporary artistry to create immersive guest experiences.

“As Indian travellers increasingly seek stays that are distinctive, design-led, and rooted in cultural authenticity, Autograph Collection arrives at a moment of strong relevance for the market. NoorMahal brings this to life beautifully, where India’s regal heritage meets contemporary artistry to create rich, immersive moments for the modern, design-conscious traveller,” he added.

The palace hotel is owned by Colonel Manbeer Singh Choudhary, along with his wife, Binny Choudhary, and son, Roop Partap Singh. The owners see the partnership with Marriott International as a milestone moment, bringing global recognition to a property deeply rooted in Indian heritage.

“Marriott International has a bouquet of 30-plus brands, ranging from luxury to mid-scale. However, almost all of them are rooted in modern or contemporary architecture. There is only one brand that truly celebrates individuality and heritage—Autograph Collection,” Colonel Manbeer Singh Choudhary told Fortune India.

“This is not a Rajasthani palace hotel; it is an Indian palace hotel. The architecture reflects a thoughtful blend of Mughal, Rajputana, and British influences. As you walk through the corridors or step into the rooms, you will notice this seamless fusion, while spaces like the Polo Bar and Frontier Mail carry a distinct British character in both design and experience,” he said.

With this launch, NoorMahal becomes part of an exclusive global portfolio. “It will be among a select number of Autograph Collection hotels worldwide, making this a proud and defining moment for us,” he added.

The property features 176 rooms and suites, including premium offerings such as the Raja Niwas and Khwabgah penthouses. These accommodations are designed to reinterpret royal living with expansive layouts, private terraces, and dedicated butler service, while maintaining a balance between traditional aesthetics and modern comfort.