India is becoming significantly more aware and intentional about lifestyle diseases like diabetes and heart problems, with awareness signals across key conditions growing over 105% between 2023 and 2025, insights from the search results on healthcare delivery platform Practo shows. Diabetes, cardiac conditions, and hypertension have each seen 100% growth in search interest over the past two years, while obesity-related searches have grown 60%, it says.

According to Practo, this shift is reflected in specialist consultations, particularly in cardiac and diabetes care over the past year, with consultations growing 20%, alongside an overall increase in lifestyle disease consultations.

“While Tier 1 continues to account for a large share of overall volumes, awareness in Tier 2 cities is also deepening. Indians in Tier 2 are increasingly seeking to understand lifestyle diseases such as diabetes, heart conditions, and hypertension, with search growth over the past year significantly higher than Tier 1 - cardiac-related searches grew ~17x higher, while diabetes and hypertension searches grew ~2–2.5x higher," it says.

In the case of metabolism-related searches, Practo’s search data shows a 10x+ growth (2023–2025), insulin resistance searches 9x+ growth and obesity-related searches +60%. This shift is also reflected in how Indians are approaching weight management. Searches for structured and medical interventions have grown significantly, with nutritionist and dietician-related queries increasing 2x and fat-loss treatment searches seeing similar growth over the past two years, indicating a move toward more guided and specialist-led approaches.

This evolving intent is also reflected in medical engagement, with consultations across diabetology and endocrinology growing 10% and 7% respectively between 2023 and 2025, indicating a steady increase in Indians seeking medical pathways to manage metabolic conditions, Practo insights suggest.

“India’s chronic disease burden has been well documented, but what stands out here is a shift in how individuals are engaging with these conditions. Awareness is becoming more intentional, and more importantly, more connected to action. That transition from passive recognition to active engagement is a critical inflection point in how health outcomes can evolve at scale," says Dr. Vishal Jani, Head of Research at Practo.

“The increasing focus on metabolic health suggests a more integrated understanding of how these conditions are interlinked. This is important because it reframes the discussion from a symptom-based view to one that emphasizes integrated healthcare and informed individual decision-making. As this shift extends beyond metros, it creates the conditions for more consistent and structured engagement with healthcare, where specialised consultations are likely to play a central role”, he adds.