Shiprocket's AI push powers emerging businesses, as it awaits IPO window

Shiprocket is sharpening its focus on artificial intelligence as it expands beyond its logistics roots into customer acquisition, checkout and merchant productivity, a strategy that founder and CEO Saahil Goel believes will become a much larger growth engine for the company even as it waits for market stability before proceeding with its proposed ₹2,500 crore initial public offering. 

The company today unveiled Fastrr, an AI powered checkout platform designed to improve customer conversion rates, at the seventh edition of its flagship commerce summit SHIVIR in Mumbai. It also introduced Rocketizer, an AI assistant for small and medium businesses that connects business applications and acts as a virtual chief of staff.

Goel told Fortune India that Shiprocket's next phase of growth lies in solving merchants' pre-purchase challenges rather than just fulfilment.

"We are at the point where AI is becoming table stakes for every Indian business. The founders who embed AI into the businesses they build over the next 12 months will create a compounding advantage that others will find increasingly difficult to close. Fastrr is our answer to that opportunity," he said.

The AI push comes at a time when Shiprocket has filed draft papers for a ₹2,500 crore IPO. While declining to comment on timelines, Goel indicated that the company is prepared for a listing once market conditions improve, saying the company is waiting for greater market stability and investor appetite before moving ahead. He suggested that external market conditions, rather than business performance, are the key determinant for the listing process. 

AI business expected to outpace logistics

Goel said Shiprocket's emerging businesses, particularly AI driven commerce solutions, are growing faster than its traditional shipping business and are expected to steadily increase their contribution to revenue and margins.

He explained that while logistics typically accounts for only 8% to 10% of an order's value, brands spend nearly one third of the average order value on customer acquisition and demand generation, presenting a much larger opportunity for Shiprocket. 

"We were never a logistics company. We were just an integrations company. We make the ecosystem work together," Goel said, adding that Shiprocket's access to merchant and consumer data allows it to expand naturally into checkout, advertising and marketing technology. 

The company is also investing heavily in merchant acquisition and AI powered pre-order commerce. Goel said Shiprocket already serves around two lakh shipping customers, giving it a ready base to cross sell newer products. AI, he added, enables the company to analyse millions of advertisements and leverage insights from consumer behaviour across its checkout network to improve campaign performance for merchants. 

Held at The Westin Mumbai Powai Lake, SHIVIR 2026 brought together more than 2,500 founders, brand operators and technology leaders to discuss AI's growing role across customer acquisition, conversion and retention.

Meanwhile, the company reported operating revenue of ₹942.7 crore in the first half of FY26, up 15% year on year, while narrowing its net loss to ₹38.3 crore. For FY25, operating revenue stood at ₹1,674.8 crore and EBITDA improved to about negative ₹16.3 crore, supported by stronger adoption of its technology and merchant solutions. Shiprocket has raised over $426 million to date from investors including Temasek, Bertelsmann and Tribe Capital, and was last valued at $1.3 billion.