Reliance Brands Limited (RBL) has entered into a partnership with British designer Stella McCartney to evolve her namesake fashion house in India. 

This strategic collaboration brings Stella McCartney’s distinct blend of sustainable luxury, modern femininity, and progressive, cruelty-free values to Indian consumers through a multichannel distribution model showcasing the brand’s ready-to-wear collections as well as its handcrafted vegan accessories and footwear. 

This partnership gives the luxury brand the foundation to set up shop through RBL’s network, which already includes a vast portfolio of iconic names such as Balenciaga, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Dune, Emporio Armani, Giorgio Armani, Tiffany & Co., Tod’s, and many more. RBL currently operates over 1,590 stores across India, including standalone stores and shop-in-shops. 

“Stella McCartney is more than a fashion brand — she is a pioneer of a conscious luxury movement that challenges conventions and redefines the way the world experiences fashion. India’s growing base of environmentally aware, style-conscious consumers presents the perfect landscape for Stella's mission to thrive. We are proud to bring her powerful vision to India,” an RBL spokesperson said. 

Founded in 2001 as a conscious luxury brand rooted in sustainability and desirability, Stella McCartney is one of the industry’s most prominent voices in responsible fashion. A lifelong vegetarian, Stella has never used leather, feathers, fur, or exotic skins in her collections. The brand is committed to material innovation and circular design, continuing to drive change across fashion, culture, and beyond. 

With 47 retail locations — 36 directly owned and 11 franchise stores — across fashion capitals such as London, Paris, Milan, Tokyo, and New York, as well as a presence in 651 department stores and boutiques across 71 countries, Stella McCartney is one of the most recognised luxury fashion brands.

"We are thrilled to be bringing our conscious luxury movement to India and developing stronger connections with like-minded changemakers who want to build a fashion industry that is kinder to Mother Earth and our fellow creatures,” said the Stella McCartney brand.