Women homebuyers in India are increasingly targeting higher-value properties, signalling a shift in both purchasing power and investment outlook. According to the latest ANAROCK Consumer Sentiment Survey (H2 2025), the share of women seeking homes priced above ₹90 lakh has surged to 61%, compared with just 25% in 2019.

The survey, which polled 9,800 respondents including 4,900 women, highlights how women are now taking a more decisive role in property purchases rather than merely participating in household decisions.

Among women aspiring to buy homes above ₹90 lakh, about 37% are looking at properties priced between ₹90 lakh and ₹1.5 crore. Another 14% prefer homes in the ₹1.5–₹2.5 crore range, while nearly 10% are targeting properties priced above ₹2.5 crore. The data points to the growing presence of affluent women buyers in India’s residential real estate market.

Real Estate becomes the preferred investment

Residential property has emerged as the most preferred investment avenue among women respondents. More than 71% of surveyed women said they favour investing in real estate.

Santhosh Kumar, Vice Chairman – ANAROCK Group, said, “The modern Indian woman prefers brick and mortar over traditional FDs and gold on the back of their growing financial independence and hunger for high-yield assets. For 66% of women, real estate is now the ultimate investment vehicle. While gold and FDs still have a place, the stock market—at just 3%—is barely on the radar. Women are not just saving for the future but casting it in concrete.”

Gold ranks as the second-most preferred asset class, with its popularity rising to 18% from 8% in 2019, while fixed deposits account for about 13%. In contrast, the stock market has seen a sharp drop in interest, with only 3% of women respondents currently favouring equities compared with 20% in the 2019 survey.

The ratio of end-use to investment purchases among women homebuyers also shifted slightly to 71:29 in 2025 from 77:23 earlier, indicating a gradual rise in investment-driven buying.

Preference shifts to bigger homes and new launches

Women buyers are also increasingly opting for larger living spaces. Around 54% of respondents prefer 3BHK homes, while 14% favour 4BHK units or larger properties.

“This not-so-stark contrast between the two periods clearly indicates that women homebuyers' preference for spacious homes over smaller ones is not breaking news,” said Kumar. “Interestingly, their interest in 1BHKs has shrunk further to 4% in H2 2025 against 8% in H2 2022.”

Interest in newly launched residential projects has also increased. Nearly 20% of women respondents prefer new-launch homes, up from 9% in 2019, while the preference for ready-to-move-in properties has remained broadly stable at around 32%. The trend reflects a stronger investment orientation among women buyers, who increasingly see early-stage projects as an opportunity for better price appreciation.